Analysis Of Wuthering Heights - Free Essay Example

Sample details Pages: 8 Words: 2485 Downloads: 8 Date added: 2019/05/14 Category Literature Essay Level High school Tags: Wuthering Heights Essay Did you like this example? Abstract The 1939 film adaptation of Wuthering Heights by Emily Bronte is a faithful adaptation with a few scenes from the book cut to make the film more wild and passionate than the book described. William Wyler was the director of the film with Laurence Olivier as Heathcliff and Merle Oberon as Catherine. A few details the producer from the film adaptation such as Heathcliffs son, Catherines daughter, and Heathcliffs wife remaining loyal to him by staying instead of leaving. Don’t waste time! Our writers will create an original "Analysis Of Wuthering Heights" essay for you Create order At the end of the film, the director added the scene with Heathcliff and Catherines ghosts walking away to live their lives together in the afterworld. One columnist disagreed with this stating that Emily Bronte wouldnt have liked that because Catherines ghost is there to make sure her daughter receives her inheritance. Nelly is the housekeeper of Wuthering Heights and Thrushcross Grange but in the movie her name is Ellen. Samuel Goldwyn also changed the time period of the movie from the late 18th and early 19th century to the mid-19th century because the clothes were more good-looking. The director and producer shortened the story to represent the wild love that Heathcliff and Catherine felt for one another. Standing on the cliff, you and me forever (Catherine to Heathcliff). Wuthering Heights is the story of Heathcliff and Catherine Earnshaw and their wild love for one another. Heathcliff is the orphan that Catherines father brought home to live with his family. Catherine took a liking to him but her brother Hindley hated him at first sight. The characters of Heathcliff and Catherine represents how relationships can be stunted by class, environment, and miscommunication. One example of how relationships of a romantic nature are stunted is by class. In both the movie and book, Mr. Earnshaw found Heathcliff on the streets and brought him home to live with his children. In the book, Mrs. Earnshaw asked, how he could fashion to bring that gypsy brat into the house (Bronte 32). Even Nelly called him it and placed him on the landing of the stairs and hoped he would be gone by morning. In the movie, Mr. Earnshaw brings Heathcliff home and Catherine is hesitant to welcome him but there is no sign of a Mrs. Earnshaw. In both the movie and book, Catherine and Heathcliff become best friends while Hindley (Catherines brother) is jealous of Heathcliff and doesnt like him. Back then, Gypsies had a reputation for fortune telling, stealing, and prostitution and many people believed they were, in league with the Devil (History). Because of Heathcliff being of Gypsy descent, Hindley has no problem with reminding Heathcliff of this by calling him, dog beggarly interlo per and imp of Satan (Bronte 34-35). The Earnshaw family is of high class in the small community they live in with, pure aristocratic blood (Magnificat). As the children grow older a couple of things happen to change the course of events in the book: Mr. and Mrs. Earnshaw passes away, Hindley is the new owner of Wuthering Heights along with his wife and he makes Heathcliff become a servant. In the movie, Mr. Earnshaw passes away, Hindley is the new owner and Heathcliff becomes a servant. Because of the different classes, these young lovers are in, society already disapproves of their friendship. Imagine how it would be if they wed? In both movie and book, Catherine and Heathcliff go to their neighbors house, the Lintons. They are both caught but Catherine is injured by their dogs so she stays with them for some time. In the book, Catherine comes back home and laughs at his dirty face then the next day Heathcliff washes up for her and argues with Edgar Linton and gets in trouble with Hindley (Bronte 48 52). In the movie, Catherine had told Heathcliff to run away and become rich to come back for her. When she comes home she is furious to find that he hadnt left and calls him a servant and a stable boy with dirty hands (Catherine to Heathcliff). Edgar then comes into the house and Heathcliff walks out, not showing how Catherines words hurt him. Edgar and Catherine then argue about Heathcliff in which Catherine yells that she hates feeling Edgars soft hands. Both scenes from the story and book show how Catherine wants to fit in with people in her class but at the same time, she loves Heathcliff and wants to be with him. Heathcliff knows hes lower class and he knows that he isnt going to ever get to be with her but he forgives her harsh words and wants to be near her even if it is to argue with her. Cathy, youre still my queen (Heathcliff to Cathy). Another example of how relationships can be stunted is by the environment people live in. At first, everything seemed good in the movie and book, Heathcliff being adopted, he and Catherine become friends with the fighting between Heathcliff and Hindley. Then tragedy struck and Hindley became the master of Wuthering Heights and it all goes downhill from there. In the book, Hindley makes Heathcliff become a servant and work in the fields. Between Hindleys temper and his wife passing which makes him more bitter, Wuthering Heights stops receiving visitors. People do not want to be around Hindley with his drunken and bitter reputation and Heathcliff because of his gypsy looks. In the movie, it fast forwards from Mr. Earnshaws death to Hindley and Catherine at the table with the former eating breakfast. The scene shows him punishing Catherine by not letting her eat while Heathcliff is cleaning the fireplace. Hindley isnt in the movie often but when he is he drinks and says mean things to H eathcliff. Because of the environment where they live, Heathcliff and Catherine have to sneak away to the moors to be able to freely talk to each other and bask in their love. This isnt enough for Catherine though because she does decide to marry Edgar Linton to advance in society. In both the book and movie, Catherine and Nelly/Ellen, the Earnshaws servant, have an intimate discussion about Catherines feelings towards Heathcliff and Edgar. Catherine says that she wants to marry Edgar because he will be rich one day and that he is young and handsome. She then goes on to say that it would disgrace her to marry Heathcliff but cant deny that their souls are the same (Bronte 72). Catherine sees the destruction Hindley does to himself and others and she wants to escape that. At Edgars house, it isnt gloomy and people there are respectful and she feels at peace there. No matter how peaceful she is at Edgars house, a small part of her will always want to go back home to be with Heathcliff. She even tells Nelly that no matter what nothing will separate them. Catherine is desperate to escape her horrible home life that she would rather take Edgars peaceful environment than running away with her true love and living on the streets. where the rubber really meets the road in shaping future relationships is the way the parent treats the child and relates with the child. Thats the laboratory in which the child learns how to relate lovingly with other people (Work). In the book, Catherine is a spoiled child and she does throw a fit when she doesnt get her way. This is no excuse for the way her brother treats her and Heathcliff and it is sad that a person like her has to run to another mans arms whom she doesnt love to find peace. As she grows up and marries she does become a sensible woman and stops being selfish until Heathcliff comes back. My last example of how Heathcliff and Catherine are kept apart is by their miscommunication and pride. Catherine continuously tries to find bad things about Heathcliff to prove her choosing Edgar over him. She says that Heathcliff has a bad temper and he is very prideful. Edgar is respectable, a pushover, and doesnt have a bad temper. The love that Heathcliff and Catherine have for one another is full of passion and fire that consumes them both. Even Catherine tells her and Heathcliff have the same souls but that Lintons is as different as a moonbeam from lightning, or frost from fire (Bronte 72). Your soulmate makes you feel entirely whole, healed and intact, like no piece is missing from the puzzle (Harra). One example of how Catherines pride has hurt her and Heathcliff is by her avoiding doing something that we know would be beneficial for us solely because it came from someone else (7 Ways). Heathcliff suggests to her throughout the movie to run away with him, that everything wou ld be better for them. She refuses to go with him saying that she doesnt want to starve for food or live in streets. Catherine is too prideful to run away with Heathcliff because she would rather marry someone and use their influence to help Heathcliff instead of running away and being with him. Even when Heathcliff comes back rich, Catherine still refuses to be with him even though he did what she wanted to. In both the movie and the book, Heathcliff overhears the private conversation that Nelly and Catherine have about Edgar and Heathcliff. He hears almost everything they say but leaves before he hears her say that nothing would keep them apart and her true plan for Edgar. Her plan is to use Edgars status to raise Heathcliff up so that they can eventually be together without her reputation being degraded. Heathcliff runs away and in the film and movie Catherine runs after him in the rain and tries to search for him. She makes herself sick and eventually marries Edgar. After Heathc liff comes back, Catherine and Edgar find out that he is rich. In the movie, he says to Catherine that he was kidnapped as a child and that he is of high-class blood, a reference to their childhood games. It is clear that he is back to marry her but instead of choosing him she chooses to stay with Edgar even though she loves Heathcliff. When they argue she says hurtful things to Heathcliff about how shes at peace with Edgar and Heathcliff likes to stir things up. While Heathcliff just tells her that she is treating him badly. In the movie, it isnt until her deathbed that they are able to put aside their pride and finally confess to one another what we all knew: how much they love one another. What right to throw love away for the poor fancy thing you felt for him, for a handful of worthiness. Misery and death and all the evils that God and man could have ever done would never have parted us. Youd be better alone. You wandered off like a wanton, greedy child to break your heart and m ine (Heathcliff to Catherine). The events leading up to Catherines death and her death itself causes a cause-and-effect thought process with Heathcliff because he turns into a bitter man and in the book he throws a knife at his wife and she eventually leaves him (Przybylowicz). Heathcliff, can you see the Crag over there where our castle is (Catherine to Heathcliff). Heathcliff and Catherine represent how relationships are stunted by class, environment, and miscommunication. Back in the 1800s-1900s, the time setting of book and movie, it was almost impossible to marry someone of lower class without dealing with repercussions. In both the movie and book it was so easy for both of these lovers to slip out to the moors to laugh and fall in love with one another. In the moors, they were free from the heart ache at Wuthering Heights. They didnt have to worry about social classes or receiving punishments for talking to each other. Unlike at Wuthering Heights where Heathcliff received harsh punishments and Catherine needing to escape from the manor she needed to call her home. Because of her conflicting feelings about her home and her needing to feel at peace she eventually pushes Heathcliff away when she says that it would be disgraceful for her to marry him. Tha t was the last straw for Heathcliff. You see, every time she pushed him away, argued with him and called him awful names he still forgave her. He still defended her and stuck by her side because of his love and adoration of her. If you ever looked at me once with what I know is in you, I would be your slave. Cathy, if your heart were only stronger than your dull fear of God and the world, I would live silently contented in your shadow (Heathcliff to Catherine). It isnt until Catherine is dying that the two of them are able to share their feelings with one another. If only they were able to marry and live under societys thumb. In the movie, Catherine does beg Heathcliff many times to run away, get rich and come back for her. Heathcliff says that he wants her to join him and she scoffs and says she doesnt want to live like a commoner, having to steal food just to survive. He does eventually come back with riches but by then shes already married to Edgar. A man who gave her peace outside of her disparaging home, a man she settled for. A life partner, on the other hand, can be a great supporter and long-time companion but is limited in his or her capacity to enrich your spirit (Harra). Edgar doesnt have the fire and passion that Catherine needs. Catherine needs someone who wont let her walk over them or will make biting remarks back to her. She doesnt need someone who isnt as full of passion as she is. In the book, Heathcliff has visions of Cathy and then is found dead of sickness in Catherines old room. In the movie, Heathcliff runs out in the middle of a snowstorm after Catherine and the family doctor says that he saw Heathcliff walking with a woman. When he walked near them, he saw Heathcliff by himself and found out he died. The last scene in the movie is the ghosts of Heathcliff and Catherine walking away with joined hands. Theyve only just begun to live (Ellen to Dr. Kenneth). Sources 7 Ways Pride Is Hurting Our Relationships. Bolde, 5 Jan. 2017, www.bolde.com/7-ways-your-pride-is-hurting-your-relationships/. Bronte, Emily. Wuthering Heights. Sterling Publishing Co., 2012. Harra, Carmen. The 10 Elements of a Soulmate. HuffPost, HuffPost, 17 July 2013, www.huffpost.com/entry/elements-of-a-soulmate_b_3595992. History of the Gypsies. Owlcation, Owlcation, owlcation.com/humanities/The-Gypsies. Magnificat. Literature Uncovered, commons.marymount.edu/magnificat/mores-on-the-moors-social-class-and-power-in-wuthering-heights/. Przybylowicz, Samantha. (Dys)Function in the Moors: Everyones a Villain in Wuthering Heights. ir.uiowa.edu/cgi/viewcontent.cgi?article=1410context=ijcs. Work Family: Parents Influence Childrens Romantic Relationships. Pittsburgh Post-Gazette, www.post-gazette.com/life/lifestyle/2006/07/13/Work-Family-Parents-influence-children-s-romantic-relationships/stories/200607130504.

Risk Management 7 Step Process - 1280 Words

Enterprise Risk Management is defined as â€Å"the process of identifying and analyzing risk from an integrated, company-wide perspective. It is a structured and disciplined approach in aligning strategy, processes, people, technology and knowledge with a purpose of evaluating and managing the uncertainties the enterprise faces as it creates value† (Woon, Azizan, Samad, 2011, p. 23). Had Non-Linear Pro utilized Enterprise Risk Management, the company would have been able to reduce their liability exposure. Quick Takes Video is in the position of having a legitimate claim against Non-Linear Pro for breach of warranty. The salesman informed Hal that his employees would be able to operate the software in one to two days. After two weeks of†¦show more content†¦The key elements of ERM are the policy itself, the strategy, and the plan (Harb, 2008). If Non-Linear Pro had embraced and implemented a successful ERM plan, many of these negative consequences could have been avoided. Effective and Efficient Framework Harb suggests that firms have a well documented ERM policy and plan (2008). Had Non-Linear Pro had such a policy and plan in place, they would have been able to anticipate many of the problems Quick Takes Video is encountering with the editing software and addressed these difficulties before they became full size problems. A well laid ERM plan would have involved on-site set up and training for Quick Takes Video’s staff, along with follow up to ensure everything was working smoothly and as expected. Risk Management is Applied in Practice Non-Linear Pro needs to not only assess their possible risks, but also apply this assessment in practice. The salesman is directly responsible for over promising and under delivering on this editing software, therefore creating a possible breach of warranty. It is more likely that he is a poor salesman, as opposed to having acted with negligence or malicious intent, so any attempt to hold him personally responsible would likely fail. 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Learning Theorists Free Essays

string(50) " be met before the higher needs can be addressed\." Learning Theories People have been trying to understand the learning process for over 2000 years. It was discussed and debated at great length by the Greek philosophers such as Socrates (469 – 399 SC), Plato (427 – 347 BC) and Unsettle (384 – 322 BC) (Hammond et al, 2001 This debate has carried on through the ages and still goes on today with a multitude of viewpoints on the purpose of education and how best to encourage learning to eventuate. Plato and his disciple Aristotle were Inaugural In this debate and asked if truth and knowledge were to be found inside of us, or whether they could be learned from outside by using our senses. We will write a custom essay sample on Learning Theorists or any similar topic only for you Order Now Plato believed the truth would be found from within through reasoning, deduction and self-reflection and so brought about rationalism. On the other hand Aristotle believed the truth would be found through experience and founded the idea of empiricism and so these antithetical views were born. Aristotle approach was far more scientific compared to Socrates’ dialectic method of discovery through conversations with fellow citizens. An approach that calls for discussion and reflection, as tools for developing thinking, owe such to Socrates and Plato (Hammond et al, 2001 Learning theory Is about learning as a process and how it may take place. It is about how information can be absorbed, processed and retained and the influence that emotions, environment and mental processes can have on acquiring, augmenting and modifying knowledge and skills. Having knowledge of learning theory equips teachers to better understand the multitudinous categories of learners they will encounter and the numerous strategies they can employ to create an effective learning environment. Although the Greek philosophers are considered to be some of the earliest thinkers on learning, it as not until the mid 1 ass’s when psychology emerged as a separate discipline that any new learning theories emerged. The first of these was behaviorism, which was brought to prominence by Ivan Pavlov (1849 – 1936) who won the Nobel Prize in 1904 for his experiments on digestive glands for which he experimented with dogs. Behaviorism are of the opinion that learners are passive and respond to stimuli and do not take in to account internal mental states or consciousness. Gestalts came to prominence In Germany in 1910 when there was social turmoil in Europe but had moved to the US by the sass’s to avoid persecution. The lead figures In this movement were Worthwhile, Kafka and Koehler who utilities a holistic approach that sought to reject the mechanistic perspectives of the behaviorist’s. Considered to be the first educational psychologist, Edward Thornier continued with the behaviorism theory believing learning was incremental and achieved through a trial and error approach with B. F. Skinner, considered by many to be the father of modern behaviorism, developing this theory further with programmed learning (Seaworthy et al, 2004). Behaviorism learning theory had a substantial influence in education but here was a growing body of evidence that more complex tasks requiring a higher level of thinking were not well learned this way with Jean Pigged (1 896 ? 1 980) being the first to state that learning was a developmental cognitive process. Russian teacher Level Boycotts expanded Piglet’s developmental theory of cognitive abilities to were both leaders in the cognitive approach that sees the mind as a â€Å"black box† and this box should be opened and understood. This paradigm did not really come to prominence until the early sass’s when it replaced behaviorism as the dominant force (Anon ND). In the sass’s we also saw the emergence of Humanist learning theory. Some of the preeminent advocates of this field were Abraham Moscow (1908 – 1970) and Carl Rogers (1902 – 1987) who believed that learning was viewed as a personal act to fulfill one’s potential and that it is also necessary to study the person as a whole. Humanists were the first to promote learning as being student-centered and personalized and that you should not teach, but facilitate, the learner (Anon ND). The sass’s saw the emergence of social learning theory with its key progenitor being Albert Bandeau (1925 – Present). It posits that we learn through observation, imitation and modeling and this theory is often seen as the bridge between behaviorism and cosmogonist. Although the work that edifies it spans the twentieth century, Constructivism was only mainstreamed through practice in the latter part of the century. Many of the theorists that are drawn upon are linked with other learning ideologies; these theorists include Weights, Lave and Winger, Burner and Pigged. This theory posits that learning is an active constructive process where the learner creates his or her own subjective representations of objective reality. They do not come along as a blank slate (Seaworthy, 2004) but rather bring along their past experiences and cultural perspective. The first theorist I am going to look at is Abraham Moscow who was a prominent Humanist. Early in his career he worked with rhesus monkeys and one of the interesting things he noticed was the way that some needs took precedence over others. For example, if you were hungry and thirsty you would tend to deal with the thirst first, as you can go without food for weeks but thirst will kill you after Just days. Moscow felt that the conditioning theories did not, to is satisfaction, capture the complexities of human behavior and was of the opinion that human actions were driven toward goal attainment. He stated that human motivation is based on people seeking fulfillment and change through personal growth (Anon ND). In 1943 Moscow wrote a paper entitled â€Å"A Theory of Human Motivation† which talked about self-actualization. Moscow described a person who was fulfilled and doing all they were capable of as being self-actualities. Before a person can achieve this state however, there are other needs that first need to be met. These needs can be seen in Mascots hierarchy, this is often depicted as a pyramid as shown (Moscow,1943). This hierarchy shows that the basic physiological needs have to be met before the higher needs can be addressed. You read "Learning Theorists" in category "Learning" If the physiological needs are relatively well gratified then there emerges a new set of needs, in this case safety. When a persons physiological and safety needs are satisfied the need for love and belongingness emerges. This process continues until all the needs are fulfilled and the person can achieve self-actualization. It is important to note that Mascots original five stage del has been adapted by other researchers to create both seven and eight stage hierarchies but I am dealing with Moscow so will not go any further in to them. His needs – air, food, drink, shelter, warmth, sex, sleep etc. Safety needs – protection from elements, security, order, law, limits, stability, etc. : belongingness and love needs – work group, family, affection, relationships, etc. : esteem needs – self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. : self-actualization needs – realizing personal potential, self- fulfillment, seeking personal growth and peak experiences. Through knowledge of Mascots hierarchy I can better u nderstand the needs of the individual and the impact this has on their motivation and learning. To be truly effective in its implementation I would have to appreciate the needs of every learner, which could be at different stages for each individual in the class. These individuals could also be in a state of flux from one week to another. It is unrealistic to expect to comprehend all their requirements, even with a deep understanding of this theory. I believe the best use of this theory is to inform me of their possible state so that I might be more homeopathic towards them and understand the issues they may have. The best way to help them work towards self-actualization is for them to be self-aware and understand their own needs. When they arrive at class they will already have had a long day at work, often without enough time to eat. They will also be tired; although my class is at least theory, so is less physically demanding than their practical lessons in the workshop. I do try to take some of these things in to account and will allow them to bring food and drink in to the class if they so desire. I am able to meet heir safety needs such as protection from the elements, security, order, limits and stability. These needs are part of the College safeguarding policy so should always be in place. If I can manage to help them feel belongingness, which I feel they do achieve, then I am also creating a more inclusive environment for them. I feel it is important to be aware of these needs to create a better learning situation for my students. A criticism I have is that Moscow made an assumption that the needs must be satisfied in order, so that the basic physiological need must be satisfied before hey can achieve safety and only once safety is achieved can they go to concern themselves with belongingness and so on through the hierarchy. This is shown to be false, for example, if you were to study large cultures where large numbers of the population live in poverty, like India or Brazil then you see that these people can still achieve higher order needs such as love and belongingness (McLeod, 2007). According to Moscow this should not occur. If we were also to look at many creative people, such as artists like Rembrandt or Van Gogh, it could be argued that they achieved self-actualization yet lived their lives in poverty (McLeod, 2007). I will still apply this theory even with its flaws because it is not abjectly wrong and still believe it holds a lot of truth. Another humanist that I feel bears great relevance to my current teaching post is Malcolm Knowles (1913 – 1997). He was a champion for androgyny, self-direction in learning and informal adult education (Smith, 2002). I will not talk about informal adult education, as it does not apply to my situation. The concept of androgyny had been in sporadic use since the sass’s but it was popularized for usage in English language by Malcolm Knowles. He believed that adults learned differently from children, which caused him to enquire further. His work on informal adult education and his charting of adult education in the United education. He used androgyny to bring these elements together, which was premised on at least four critical presuppositions about the characteristics of adult learners that differed from child learners, on which traditional pedagogy is based. Later a fifth assumption was added. These were as follows: self concept: As a person matures his self concept moves from one of being a dependent personality toward one of being a self directed human being. Experience: As a person matures they accumulate a growing reservoir of experience that becomes an increasing resource for learning. Readiness to learn: As a person matures their readiness to learn becomes increasingly orientated to the developmental tasks of their social roles. : orientation to learning: As a person matures their time perspective changes from one of postponed application of knowledge to immediacy of application, and accordingly their orientation toward learning shifts from of subject centeredness to one of problem centeredness. : motiva tion to learn: As a person matures the motivation to learn is internal (Knowles 1984:12). Knowles has caused considerable debate with his assertions and claims of difference between androgyny and pedagogy with useful critiques of the notion being found in Davenport (1993), Jarvis (1987) and Tenant (1996). He has taken ideas from psychologists working in two quite different and opposing traditions, that of the humanist and the behaviorism. From the one side he has extensively used a model of relationship derived from humanistic clinical psychology, in particular drawing on the work of Carl Rogers who argued the qualities of good facilitation. He has also drawn on other elements that owe a great deal to scientific curriculum making and behavior modification. It has been suggested that because he has used ideas from two opposing traditions that there is a lack of evidence around this model. Knowles is not clear whether he has provided us with a theory or a set of guidelines for practice (Heartier, 1984). The assumptions could be read as descriptions or as prescriptive statements about what the adult learner should be. Tenant (1988) made a point that there was a lack of interrogation within a coherent and consistent conceptual framework. It seems that Knowles did not temper his insights with enough analysis and interrogation of the literature of the arena. Malcolm Knowles also introduced us to self-directed learning, which is where the individual takes the initiative to realize their needs, resources and goals for learning and to evaluate the outcomes. There are three immediate reasons identified for self-directed learning. First those who take the initiative in learning are pro-active learners and will learn better than those who wait to be taught, reactive learners. Second is that it is far more natural that as we mature we take more responsibility for our own lives and become far more self-directed. Finally the third reason is that developments in education are putting a greater emphasis on students to take the initiative for their own learning. This can also be seen as a long-term reason as the purpose of education is evolving, it is moving away from merely transmitting what is known to now developing the skills of enquiry. Knowles then put the idea of self- direction in to packaged forms of activity and created his five step model. This involved: diagnosing learning needs. Formulating learning needs. : identifying human material resources for learning. Choosing and implementing appropriate learning strategies. : evaluating learning outcomes. There is research that indicates that adults circumstance (Smith, 2002) and I feel that this is certainly true of many of my learners. The opportunity arose within their current life circumstances to part icipate in the course and if there were places available they took them. If all the places had gone they may not bother to take up a learning opportunity again, unless of course the circumstances were again in their favor. I feel that the ideas’ of Malcolm Knowles are useful to guide what I ought to term my ontological approach to my earners. They are no longer children and should not be treated as such. His approach can inform me of what characteristics my learners may exhibit so that I may better facilitate their learning and create a more inclusive environment. It could certainly be said that my students need to be self-directed as the qualification they are taking is equivalent to a full time course but only has part time contact hours. It requires them to do a lot a reading around the subject, being self-directed in their approach. Overall I must be critical of Knowles for his own lack of a sharp critical edge with much of his writings being more descriptive and his lack of analysis of the literature within his field. Finally, I shall examine Jean Lave and Tontine Winger (1991) who developed the theory of situated learning, sometimes referred to as situated activity. This has a central defining characteristic known as legitimate peripheral participation which is not itself an educational form, much less a pedagogical strategy or a teaching technique. It is an analytical viewpoint on learning that makes a fundamental distinction between learning and intentional instruction. Rather the process of legitimate peripheral participation is usually unintentional. Situated learning contrasts with traditional classroom learning activities where abstract knowledge is learnt out of context with intentional instruction. This approach lends itself very well to vocational courses and especially apprenticeships where much of the learning takes place in the situation where the learning will be applied. It is not dissimilar to cognitive apprenticeship. Lave and Winger (1991) with their model of situated learning proposed that learning involved a process known as â€Å"communities of practice†. These communities are everywhere and we are often involved in a number of them. People with a shared domain of human endeavourer can engage in a process of learning by forming communities of practice. To put it more simplistically, learning takes place through social interaction. To this end, learning in these situations does not have a beginning and an end to the process, rather we are constantly learning through experience of everyday life. Their theory can be illustrated by observation of different apprenticeships. When people initially Join the community they learn at the periphery, then as they become more competent they an become more involved in the processes in that particular community. Understanding this theory is very useful in my sector as when we get the students it is their initial training and they are not always involved in the industry they are training to enter. The situated learning will probably not play a big part in this initial training, but once they have gained the qualification and go out to work then they will be Joining their community of practice. Over time, through interaction with more experienced others within the industry, they will learn and become more proficient ND play a bigger role in their community. In this respect it could be argued that this is an important theory for all educators as ultimately we are educating our learners strong links between this and embedded learning that also takes place on vocational qualifications. I would struggle to see how this theory could be applied to more formal qualifications where much of the knowledge will often remain abstract because that is its nature. Mathematics would be an example of this; it can be conceptualizes, as engineering math’s for example, but is not really a subject matter o be situated. In conclusion learning theories can inform us on our learners and guide us through our teaching practice. They can be used to develop activities to bring otherwise dull subject matter to life and to create a more inclusive learning environment by applying different teaching methods based on these theories. The trouble is that the modern teacher is struggling for time, most of the time and these theories and their practice will involve some dedication for them to be implemented effectively. How to cite Learning Theorists, Essays

Romanticism In The Aspect Of Nature Essay Example For Students

Romanticism In The Aspect Of Nature Essay Romanticism began in the mid-18th century and reached its height in the 19th century. It was limited to Europe and America although different compatriots donated to its birth and popularity. Romanticism as a movement declined in the late 19th century and early 20th century with the growing dominance of Realism in the arts and the rapid advancement of science and technology. However, Romanticism was very impressionative on most individuals during its time. This was because it was expressed in two main aspects of life: literature, and art. In literature, Romanticism was to some extent a reaction against the strict rules formulated by the Neoclassicists. The first fully Romantic poetry was Lyrical Ballads 1798 by William Wordsworth and Samuel Taylor Coleridge. Wordsworths The World is Too Much With Us 1802 emphasizes a world being plagued by materialism while steadily losing its spirituality. He used Greek mythological figures to symbolize that the nature the ancients enjoyed could not be destroyed by the Industrial Age. Wordsworth, and Coleridge, described nature in an exclusive way because landscape was the main principal in their works. Mind of Man, as Wordsworth observed, was a poets response to the natural scenes that inspired their thinking. Despite all of this, nature commonly was the focus of Romantic painters. Romantic painters rebelled against the objectivity and composure of the prevailing Neoclassic style. The art is colorful, expressive, and full of movement. Though we have not read or talked about John Constable I thought he was a very interesting artist. John Constables Wivenhoe Park, Essex 1816, is a pristine example of his scientific approach to capturing the qualities of atmosphere, light, and sky. Constable used God in nature, creativity, and the peaceful aspects of nature in this work. He is famed for his Constable sky, which is the main element of his portrayal of the scene at Wivenhoe Park. In conclusion, Romanticism was a movement in the arts and in social thought. It varied from one group, or individual to another, but certain characteristics were common to most aspects of the movement. Among these characteristics were individualism, emotional expression, rejection of rules of art forms, imagination rather than reason, and expression of the sublime or peaceful aspects of nature. There were also definite or specific characteristics that Romanticists opposed. Such characteristics included empiricism, mechanization, dehumanization, and increased materialism.

Gift Of Magi By Henry Essays - Irony, The Gift Of The Magi

Gift Of Magi By Henry In the short story The Gift of the Magi, by O. Henry, the couple, Mr. and Mrs. Dillingham Young sacrificed their most prized possessions for one another. They did this in order to buy each other nice Christmas presents. Dellas most prized possession was her beautiful hair that she cut off and sold for the money. Jims was his gold watch which he also sold so that he could buy Della a gift. Della and Jim both sold their favorite things to buy each other something special. Della bought Jim a platinum chain for his watch. Jim bought Della tortoise shell clips for her hair. Since both had given up their most prized possessions for each other, the gifts were worthless, but very special in their eyes. In this short story the author presents a wonderful example of a true love story. It paints a picture of how true love should be and the sacrifices required to have a relationship like these two people had. The author O. Henry tells the story of this couple from a narrators perspective. The narrator of the short story is the observer of the events that are occurring between the couple. The author of this story chose to not reveal in words the feelings between the couple. The words however, are spoken in the couples actions. The love between them is shown by them giving up something they love to be able to buy something special for their partner. To understand the true love between the couple, the reader must look deeper then what is just on the surface. Along with the narrator in the story explaining the love between them it is also shown through the characters. The characters in this particular short story are very realistic and many people can relate to them in some way or another. For example, almost anyone can relate to them in the way that around Christmas time people like to buy nice things for their loved ones. Both characters in this short story were very loving and caring people. They showed how caring they really were when they looked past their own wants and looked to their partners. Along with the Christmas gift Della showed other characteristics of being a very caring and loving person. Della worked very hard in making sure that Jim had dinner ready for him when he came home. At 7 oclock the coffee was made and the frying -pan was on the back of the stove hot and ready to cook the chops (Henry). Jim on the other hand worked very hard to try and provide for Della. The little things the two would do for each other shows the enormous amount of love they have for each other inside. The characters actions and the narrator narrating the story are two ways to show the love between this couple. Another way is in the theme of the story and as to what the author is trying to get across to the reader. The theme or main point of the short story is presented through the lives of Mr. and Mrs. Dillingham Young. Their lives are what makes the story and the theme come about. The theme of the short story is love conquers all. Meaning that no matter what the situation and what a couple goes through as long as the love is there, they can make it through. When in a relationship there are many sacrifices that each party involved must understand. This couple sacrificed their favorite things for each other. Proving and showing one another their true feelings. In The Gift of the Magi, by O. Henry the couple makes a major sacrifice for each other. From these sacrifices the enormous amount of love is shown between them. Even though the words, I love you. are not said it is shown in the action of the two characters. The gifts they gave to each other were very wise and thought out gifts. They were gifts from the heart, and those are the best gifts a person can give.

To what extent was Austria guilty of causing world war one essays

To what extent was Austria guilty of causing world war one essays To What Extent was Austria-Hungary Guilty of Causing the First World War Austria-Hungary had been established by a compromise between the Hungarian nobility and the Habsburg monarchy in an attempt to maintain the old Austrian Empire. It was a multi-national Empire, and its political life was dominated by disputes between the eleven principal national groups, in an era of national awakening. Although the Empire was frequently upset by quarrelling between the groups. This internal turmoil was translated into an aggressive foreign outlook which culminated in the fuse of the assasination of the arch duke being lit in 1914. However is it fair to say that Austria also placed the powder kegs which this fuse led to or was the keg placed by a number of interwoven reason such as the alliances system, Great Power politics and the more traditional view of guilty laying at the door of the Germans. The Austrian Empire consisted of a number of differnet nationalitys, such as Serbs,Croats, Czechs, Italians, Germans and Slovaks. It was this great clash of cultures and religions which lead to the huge internal strife which envelopted the Austrian Empire. This internal strife was also key to the direction of Austrias foreign policy. Indeed the very existance of the Empire depended on its international relations and the ability of its leaders to convince the great powers that the preservation of the empire was vital for maintaining the stability of the international system. Thus it should come as no surprise that it was Austrias internal problems which lead to the adoption of a foreign policy which althought cannot be used soley to apply guilt to Austria can when commbined with other actions taken by Austria form a solid bedrock on which to build a case for Austrian guilt. At the start of the twentieth century the Turkish Empire was in decline. Thus there was a large power vacume in the Balkans one upon which Austrai being the largest Imperial power i...

History of African Americans Research Paper Example | Topics and Well Written Essays - 500 words

History of African Americans - Research Paper Example Jim Crow Law was the name given to anti black laws in USA. These laws were discriminatory and racist in nature clearly defining white superiority over African Americans. It was basically a racial caste system followed in southern states after American civil war, till mid of 1960s. It was a complete social system based on injustice, inequality, prejudice, race and hate against African Americans. The Jim Crow laws badly affected social, economic and moral fiber of African Americans society especially in southern states. The African Americans were treated inhumanly since they were not allowed to share churches, hospitals, buses, rail wagons, schools, housing and even burial places. American Government implemented these laws and Supreme Court supported the Government. Common beliefs spread by whites were that whites were made superior by God and African Americans are meant to serve them. Till this day racism against African Americans has affected this community since African Americans ar e unable to compete with whites as a community, although exceptions are there.Plessy V.Furgoson decision by Supreme Court in May 1896 set the stage for legitimization of anti black laws in southern states like Louisiana. The court supported the theme that â€Å"equal but separate† public facilities for African Americans and whites can be maintained within jurisdiction of states and racial segregation is not the violation of US constitution. Basis of case was traveling of African Americans and whites in the same wagons of railway. Implication of this decision has been a long term white-black segregation and more anti black legislations in USA. On the contrary US Supreme Court gave a decision in 1954 setting stage to eliminate anti black laws. The court decided that state laws which allow separate public schools for African Americans and whites are unconstitutional. Both decisions of court were historic in nature where first decision helped to establish racism while the second helped to abolish racism.Besides Dr. Martin Luther King, Rosa Parks and Malcolm X, Grace Towns Hamilton was a great black leader who struggled tirelessly for civil liberties in America. She was the first black woman elected to Georgia General Assembly (Georgiaencyclopedia.org 2004). She represented her district for 18 Years continuously in Atlanta. She was an African American woman born on 10th February 1907 and died in 1992.  

TOXOPLASNOSIS Essay Example | Topics and Well Written Essays - 750 words

TOXOPLASNOSIS - Essay Example The disease is caused by the protozoan parasites known as Toxoplasma gondii (Cornell University College of Veterinary Medicine, 2013). The parasite has been found in various parts of the world, in many species. Most of the species includes carnivorous and herbivorous mammals and birds. Moreover, the disease is prevalent in all human population. However, the carrier of the parasite is usually the cat and is primarily associated with the transmission of parasites in all human population (David et al., n.d.). The infection is usually reported having spread in human by eating contaminated meat especially pork and lamb (David et al., n.d.). On the other hand, the parasite has been shown to be prevalent in women of childbearing age usually 15 to 44 years of age (David et al., n.d.). As a result, the parasite has attracted attention of healthcare provider in pregnant women. The parasite is transmitted in various ways. The major form of transmission is through food (Centres for Disease Contr ol and Prevention (CDC), 2013). Most, the tissue form of parasites is transmitted to human through the food. The transmission occurs through eating undercooked or contaminated meat, failure to wash hand after handling contaminated meat, and eating food on utensils that had contact with raw contaminated meat (CDC, 2013). Secondly, transmission may occur from animal to human. Usually cats are infected by eating infected animals (CDC, 2013). Consequently, the parasite is shed in cat faeces as oocyst. As a result, people are infected in various ways. The infection may occur through ingestion of oocyst after cleaning a cat’s litter box, ingestion of oocyst after touching or ingesting anything in proximity with cats faeces, or drinking water that have parasites from a cat’s faeces (CDC, 2013). Moreover, infection can be passed from mother to unborn child. The infection occurs during pregnancy where parasites pass to the unborn child (CDC, 2013). Additionally, the parasites m ay be passed through organ transplant. The recipient may get parasites if the donor has already been infected by the parasite (CDC, 2013). However, it is rare for the parasite to be passed through blood donation. In most cases, the parasite affects people without being noticed. In fact, the infection is asymptomatic in 80% of people (Department of Health, 2007). However, the most common sign in individuals infected with the parasite is enlarged lymph nodes usually around the neck (Department of Health, 2007). The other symptoms include muscle pain, intermittent fever and malaise (Department of Health, 2007). The infection arising after birth mostly leads to mild illness. On the other hand, dominant infection may occur in a lifetime. However, the symptoms may reactivate once an individual immune system is compromised. In immune suppressed patients, the disease may develop with serious complications such as in the heart, brain, and pneumonia (Department of Health, 2007). Most of the c omplications lead to death. In individuals with AIDS, cerebral toxoplasmosis is frequent form of complication (Department of Health, 2007). On the other hand, severe toxoplasmosis during pregnancy may affect the unborn child (Department of Health, 2007). The infection leads to serious complications such as brain damage, liver damage, and spleen and eye disorders. Moreover, infection during pregnancy leads to severe complications for the foetus. The

Childhood Sexual Abuse Essay Example | Topics and Well Written Essays - 1000 words

Childhood Sexual Abuse - Essay Example The paper will seek to answer the question whether our client Marya, was sexually victimized as a child or adolescent in relation to her behavior in adulthood. To find out whether this thesis is true or false we have to analyze the book titled Madness, which describes Marya’s experience, and support our finding with knowledge from journal articles, as well as other literature containing information related to child sexual abuse. From the analysis of the book, it is clearly seen that Marya’s behavior is different from that of other children since her childhood. She had nightmares about a goat man coming to attack her at night and, in most cases, she asked her mother questions that expressed her fear (Hornbacher, 2008). This is believed to have been caused by a disorder she was born with. However, her condition in childhood is again very different from the conditions she is in as an adult. As an adult, she suffers both sex and drug addiction; she always have thoughts of c ommitting suicide. This is indicated by how she cuts herself and the way she is being frequently involved into having sex with boys due to lack of self-control (Hornbacher, 2008). Most of these effects are believed to have come out of post-traumatic stress disorder. This disorder is a result of sexual events that exposes a victim to great threats of injury or even death (Shiromani, LeDoux & Keane, 2009). As a result, she might be traumatized and thereafter might suffer from post-traumatic disorder. This kind of disorder can affect a person in different ways even in his/her adulthood. This trauma can affect a child in many ways, one of them being making the child unable to interact with other children regardless of gender and social status. This is an immediate effect where the difficulty in interaction is based on low self-esteem and self-confidence. Through this, a child’s social life gets affected negatively which can go to adulthood. Another immediate effect that this trau ma might have on a child is affecting his academic life. This trauma can make a child unable to concentrate in her academics and thus affecting her education negatively. The trauma can also affect the health and growth of the child. Research has shown that most children who have been sexually abused usually have nightmares that cause them lack of sleep and in most cases, lack of appetite (Warner, 2009). Various things trigger this kind of a disorder especially when it comes from childhood sexual abuse. One of the triggers of this disorder is loss of trust in the person that victimized the victim. The victim may also lack trust in other people of the same gender. Another trigger of this disorder is low self-esteem and lack of self-confidence that results from childhood sexual abuse. This disorder can also be triggered by self-denial that comes when one is continuously sexually abused. It is important to note that the magnitude of the disorder depend on its trigger, which can be one o r several of the mentioned in relation to the personality of the victim. Post-traumatic stress disorder developed from childhood sexual abuse, does not only affect children in their childhood, the effects are carried up to adulthood. The adult survivors of child sexual abuse exhibit behaviors that are not common in other individuals. This kind of people in most cases fails to be interactive and might fail to trust people of the opposite gender. Another

The Business Strategies Of Tesco And Asda Marketing Essay

The Business Strategies Of Tesco And Asda Marketing Essay Porters Five Forces: Named after Michael E. Porter this model identifies and analyses five competitive forces that helps in determination of an organisations strengths and weaknesses. These forces include According to classical economics rivalries between companies must drive profits to zero because of the threat of substitutes. General substitution is able to reduce demand for a particular product, as there is a threat of consumers switching to the alternatives (Porter M. 1980). For example, if Tescos competitor ASDA provides substitutes for their goods then this will drive the price of groceries down for customers of both companies. Buyer power forces prices down. Fortunately the market is disciplined and they have a disciplined approach to price setting which prevents them from destroying each other in a profit war. Bargaining power of supplier may have implications for Tesco and ASDA. Supplier power is demonstrated by suppliers demand that they are paid a certain price for their goods. If retailers dont agree they dont get the goods to sell. But large supermarkets like Tesco and ASDA have an overwhelming advantage over the small shopkeeper. These supermarkets can dictate the price they pay the supplier. If the supplier does not agree they will be left with a much smaller market for their products. The new competitor factor of porter model also does not have much adverse implications on already established supermarket chains like Tesco and ASDA In fact they put up a lot of barriers to entry either implicitly or explicitly. For instance, Tesco may have cornered the market for some specific goods which the new supermarket will not be able to find cheap, reliable suppliers. Tesco and ASDA also has the advantage of economies of scale. They buy goods in bulk or in large volumes thereby considerably lowering the price they pay to suppliers per-item. A new small supermarket chain not well established can only buy a relatively small volume of goods and that will be at much higher rates. Porter theorized that the more products that become standardized or undifferentiated, the lower the switching cost, and hence, more power is yielded to buyers (Porter M. 1980). Tescos Clubcard remains the most successful tool in customer retention strategy and is highly effective in dealing with this problem of bargaining power of customers. PEST ANALYSIS FOR TESCO Political Factors Tesco with its massive operations on global scale is highly influenced by the political and legal conditions of host countries. For employment legislations, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs (Balchin, 1994). Economic Factors These factors mostly affect demands, cost, and profits and thus have implications for Tesco. They are largely beyond the control of Tesco, but their effects can be profound. Tesco is expected to do well internationally but is highly dependent on UK markets and any slowdown may have adverse affect on Tescos performance. Social Factors Changing shopping trends indicate shift towards one-stop and bulk buying to accommodate this Tesco has increased the number of non-food items available. Changes in population demographic and eating habits means retailers are focusing on products with added-value. Technological Factors The launch of the Efficient Consumer Response (ECR) initiative provided the shift that is now apparent in the management of food supply chains (Datamonitor Report, 2003). Tesco has fully integrated new technologies like intelligent scale, electronic labelling, self check-out machine with its operations. The use of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have greatly improved the efficiency of distribution and stocking activities, with needs being communicated almost in real time to the supplier (Finch, 2004). SWOT ANALYSIS FOR TESCO Strengths 1. Increased market share: Tesco already holds major share in the world market and because of strong fundamentals and multi-format will continue to do so. Their main strategy of attracting more customers through various methods like Tesco Clubcard has been very affective in winning customers long term loyalty. 2. Insurance: In fiscal 2003 Tesco Personal Finance became the fastest growing motor insurance provider by crossing the important mark of one million motor insurance policies. 3. Tesco online is the worlds biggest online supermarket with operations in more than 270 stores throughout the country. 4. Brand value: Tesco has a strong brand image, associated with its good quality, trustworthy goods representing excellent value. 5. Tesco has continued to develop a successful strategy to maintain its market leadership position. Weaknesses 1. Tescos high dependence on the UK market may be of concern in future for example, the Morrisons groups takeover of Safeway chain may alter the power balance. 2. Debt reduction: Tesco has aggressive expansion plan which leaves little free cash for any other operations. Opportunities 1. Expansion in non-food retail: Tescos telecom is the latest example of how it can expand in non-food retail industry. 2. Expansion into health and beauty; Tesco currently operates 19 stores with opticians and nearly 200 stores with pharmacies. 3. Tescos massive buying power gives it added advantage of economies of scale. 4. Tesco can further develop its revenue stream of online operation. Threats 1. Lower profit margins because of rising raw material costs for food and non food. 2. Structural changes in domestic markets may trigger price war. 3. Wal-Mart/ASDA challenge: Wal-Marts takeover of ASDA threatened Tescos rank as the top UK supermarket. 4. International expansion is good but is expensive and requires heavy investment. PEST ANALYSIS FOR ASDA Political Factors Like any other supermarket ASDA will also be affected by political factors whether they are new legislation regarding taxes or new employment laws. Thus EU enlargement, the euro etc all may have some implications for ASDA. Economic Factors Factors such as national income, recession, inflation may have some adverse affect on the performance of ASDA. Unemployment is the most influential factor on the economy. It lowers the demand for many goods thereby affecting the demand required for production of such goods. Social Factors The type of goods demanded by consumers reflects their social conditioning. One important factor applicable especially in the UK is increasing ageing population which has increased the costs for firms who are committed to pension payments for their employees because of their staff are living longer. ASDA has started to recruit older employees to tap into this growing labour pool. Technological Factors Technology is a major environmental variable which can help in development of many various beneficial processes and methods for cost reduction like improved efficiency in stock control due to bar coding, self scanning products etc. SWOT FOR ASDA Strengths 1. ASDA after its takeover by world giant Wal-Mart has increased its market share considerably and at present is just behind Tesco in UK markets. 2. Major employer in UK markets thus it has a major pool of talented and experienced work force. It has a focused strategy in place for human resource management and development. 3. Well established brand name with strong social image. 4. ASDAs strategies of smart price, price guarantee offer and ASDA direct have really changed the way customers look at them. Weaknesses 1. In comparisons to its competitors ASDA has low market penetration. 2. Lack of smaller superstores to compete with Tesco express, metro etc. 3. Product recalls which not only affects the business financially but also adversely affects the brand name. OPPORTUNITIES 1. ASDA can widen its product range especially non-food retail. 2. Expansion into European markets. With well established management strategies and strong parent firm like Wal-Mart this is the area where it should focus. THREATS 1. Major threat to ASDA is from its competitors especially Tesco mainly being the threat of substitute products available through the competitor stores at lower prices. 2. ASDAs major market is still in UK, so any slowdown or downturn in UK economy may affect ASDA very badly. 3. Consumer tastes and shopping trends are continuously changing. It is important for ASDA to continuously accommodate those changes if they want to keep their competitive edge. 4. Rising labour cost can also cut into ASDAs profits. SCENARIO PLANNING AND GAME THEORY Every organisation in order to develop strategic options and be future prepared needs to anticipate and think through how different options will impact them. Most organisations therefore use scenario planning and game theory to be future prepared. Tesco and ASDA Scenario 1: My way The conditions: Customers have do it yourself attitude. The society and economy is dynamic with consumers requiring more product information therefore the companies would have to continuously invent new methods to maintain their competitive edge. Products and services have undergone major changes with advanced technology like smart packaging that refrigerates individual packaging, fuelled by cells that automatically turn off on the use-by date. (The grocer, 2007). Consumers no longer trust big brands and do business through network of friends causing major change in retail structure with power balance shifting to individuals with high level of consumer trust. Large supermarkets chains like Tesco and ASDA will have to become logistics expert at local level. Scenario two: Sell it to me Customers have do it for me attitude In this scenario there is high customer confidence, good economy and customers trusting big brands and expecting organisations to solve problems for them. Large supermarkets like ASDA and Tesco do not undergo major changes and still dominate. The only major change that comes is the more personalised touch they give to their businesses like customised products based on the customers nutritional or personal requirements. Scenario three: from me to you. Here we have uncertain economy, less prosperity, environmental disasters, climate change. Consumers have do it yourself attitude as they dont trust the government and large organisations. Brand loyalty is almost nonexistent and customers prefer home grown cheaper solutions. Retail structure is badly affected with high street struggling. Scenario four: Im in your hands The economy is shaky, slow growth, debt crisis, with do it for me attitude of customer. Only trusted brands have survived. Development of new technologies is at much slower pace. It is the most favourable situation for Tesco and ASDA with smaller units struggling to survive with them dominating high streets. They enjoy strong customer trust with compulsory loyalty card schemes. (The grocer, 2007). PORTERS DIAMOND We now with the help of Porters diamond try to identify which of Tesco or ASDA is more competitive. Factors Conditions Tesco gained competitive advantage over ASDA through advanced factors mainly by successful technological integration into their business. Tesco has been successful in using these factors to make themselves more attractive to the customers. It was the first to diversify into various other nonretail sectors like mobile phones, insurance, digital entertainment. ASDA although has embraced these changes but by being first Tesco has gained an upper hand over ASDA. Demand Conditions Tesco was the first one to start own-label products. These are highly appreciated and in demand among the main middle class target group of these supermarkets because of low prices and good quality. Unlike ASDA Tesco stores are differentiated into various formats on basis of sizes and location like Tesco extra, Tesco metro, Tesco express making them easily accessible to everyone locally. Related And Supporting Industries Tesco gained advantage in this third attribute by mainly developing new products and selling it to existing customers. Strategy, Structure And Rivalry Tescos cost leadership strategy has given it a competitive edge over ASDA. Tesco is still continuing with its initial approach of pile it high, sell it cheap. Tesco stores in UK are divided into 6 classes depending upon their size, structure and range of products they sold. These size based structure helps it to serve their main target middle class group more effectively than ASDA. VISION MISSION AND GOALS Tesco Mission statement: Creating value for customers, to earn their lifetime loyalty.(Tesco PLC, our values, 2010). Tescos people centred value, our success depends on people both people who shop with us and people who work with us, explains how they would go an extra mile to win the loyalty of their customers and employees. Their Clubcard initiative has been their most successful customer retention strategy by gaining customers loyalty. ASDA Mission statement: To be Britains best value retailer exceeding customers needs.. always Statement of purpose: To save everyone money, everyday. (ASDA, all about us,2008) Thus according to the mission statement they want to become best retailer with priority on the customer satisfaction. ASDA has been working relentlessly towards this aim laying down various strategies to become market leader. One of these strategies as discussed in SWOT analysis is of price guarantee where the customers can easily do an online comparison with other supermarkets and if they are not cheapest then customer gets a printable voucher redeemable at ASDA stores. This along with ASDA smart price strategy shows their commitment towards their mission statement.

Nike: A Strange and Terrbile Saga :: Company Business

Nike: A Strange and Terrbile Saga Image is a vital to the success of the giant international sports footwear and apparel corporation Nike. Endorsements by sports superstars like basketballer Michael Jordan, soccer maestro Eric Cantona and sprinting ace Cathy Freeman -- to name just a very few -- have made the company's "Swoosh" logo synonymous with "cool" for millions of young people worldwide. That image would be badly tarnished if it became widely known that the Nike empire is built on cheap Third World labour (including child labour), denial of trade union rights and collaboration with repressive regimes, most notably the Suharto regime in Indonesia. Nike Australia's public relations spokesperson, Megan Ryan, was coy about how much the company spends on marketing and sponsorship when Green Left Weekly spoke to her recently. She refused to disclose how much it pays top athletes to endorse its products. She said Nike sought to sponsor, and be endorsed by, the "best athletes possible" as a recognition of their achievements. The only image Nike sought from association with sports mega-heroes was to be recognised as an "authentic" sports brand. "Nike is not a fashion brand", she insisted. Perhaps Ryan hasn't stood on a city street corner, or in a suburban shopping centre, to see just how much Nike gear has become part of youth culture. This is in large part due to the "street cred" that comes from being associated with the likes of the larger-than-life Michael Jordan and the outrageous "dunk-punk" Dennis Rodman, US NBA basketball -- according to one poll, the most popular sport among Australian young people -- and, indirectly, African-American fashion and music. Okay, Ryan finally conceded, there is "some flow-through effect". In fact, more than 60% of Nike sales are to non-athletes. To achieve this "flow-through effect" Nike pays Jordan, the jewel in its endorsement crown, an estimated US$20 million a year to have a sandshoe named after him. In 1992, the company forked out $250 million on its advertising and promotion budget alone. Nike advertisements appear in magazines not noted for their sports content, such as Rolling Stone and the Source, the premier US hip hop magazine. Nike billboards have featured the Swoosh symbol painted by street graffiti artists, and flying basketballers letting loose with technical sports terms like: "I'm gonna dunk on your ass". And, of course, Nike has a home page on the World Wide Web where athletic Web surfers are urged to "hear Spike Lee talk about the Air Jordan XI, call 1-800-645-6031" (perhaps Spike jogs?